{"id":1078,"date":"2024-12-05T20:38:39","date_gmt":"2024-12-05T21:38:39","guid":{"rendered":"https:\/\/advogados.cv\/glossary\/marketing\/"},"modified":"2024-12-05T20:38:39","modified_gmt":"2024-12-05T21:38:39","slug":"marketing","status":"publish","type":"glossary","link":"https:\/\/advogados.cv\/en\/glossary\/marketing\/","title":{"rendered":"Marketing"},"content":{"rendered":"

Marketing is a strategic discipline focused on understanding and satisfying customer needs through systematic activities that create value and achieve business objectives. Rooted in market analysis, it involves identifying target markets, developing products\/services and building long-term relationships with customers. Contemporary marketing uses data science, artificial intelligence and big data to enable predictive analysis and personalised experiences. Key concepts include customer segmentation, value creation and the marketing mix, which is evolving from product-centred to customer-centred approaches. Professionals utilise various techniques such as market research, branding and communication<\/a>[1]<\/a><\/sup><\/span> through digital and traditional channels. Modern marketing emphasises understanding consumer behaviours, integrating emerging technologies such as neuromarketing and adopting socially responsible strategies that balance profitability with customer experience and wider societal impacts.<\/p>\n

Terms definitions<\/div>
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1. <\/span> ↑ <\/a><\/span> communication<\/a>. <\/span> Communication is a complex process of exchanging information through signs, symbols and technological channels. Evolving from oral and written forms to digital platforms, it encompasses various modes, including verbal, non-verbal and mediated communication. Emerging at the beginning of the 20th century, communication theory explores the structure and social meaning of human interaction in different contexts, such as interpersonal, organisational and intercultural domains. Semiotics plays a crucial role in understanding how thoughts and feelings are transformed into comprehensible signs. Technological advances, particularly computers and social networks, continue to reshape communication processes, moving from traditional mass media to collaborative networks. The field draws insights from humanistic disciplines such as philosophy, sociology and psychology, examining communication as a dynamic social phenomenon that reflects human connectivity and the exchange of information. <\/span><\/div><\/div>
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O marketing é uma disciplina estratégica focada em compreender e satisfazer necessidades do cliente através de atividades sistemáticas que criam valor e alcançam objetivos empresariais. Enraizado na análise de mercado, envolve identificar mercados-alvo, desenvolver produtos\/serviços e construir relações de longo prazo com os clientes. O marketing contemporâneo utiliza ciência de dados, inteligência artificial e big […]<\/p>\n

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Terms definitions<\/div>\n
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1. <\/span> ↑ <\/a><\/span> communication<\/a>. <\/span> Communication is a complex process of exchanging information through signs, symbols and technological channels. Evolving from oral and written forms to digital platforms, it encompasses various modes, including verbal, non-verbal and mediated communication. Emerging at the beginning of the 20th century, communication theory explores the structure and social meaning of human interaction in different contexts, such as interpersonal, organisational and intercultural domains. Semiotics plays a crucial role in understanding how thoughts and feelings are transformed into comprehensible signs. Technological advances, particularly computers and social networks, continue to reshape communication processes, moving from traditional mass media to collaborative networks. The field draws insights from humanistic disciplines such as philosophy, sociology<\/a>[2]<\/a><\/sup><\/span> and psychology, examining communication as a dynamic social phenomenon that reflects human connectivity and the exchange of information. <\/span><\/div>\n<\/div>\n
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Terms definitions<\/div>
<\/div>
1. <\/span> ↑ <\/a><\/span> communication<\/a>. <\/span> Communication is a complex process of exchanging information through signs, symbols and technological channels. Evolving from oral and written forms to digital platforms, it encompasses various modes, including verbal, non-verbal and mediated communication. Emerging at the beginning of the 20th century, communication theory explores the structure and social meaning of human interaction in different contexts, such as interpersonal, organisational and intercultural domains. Semiotics plays a crucial role in understanding how thoughts and feelings are transformed into comprehensible signs. Technological advances, particularly computers and social networks, continue to reshape communication processes, moving from traditional mass media to collaborative networks. The field draws insights from humanistic disciplines such as philosophy, sociology and psychology, examining communication as a dynamic social phenomenon that reflects human connectivity and the exchange of information. <\/span><\/div>
2. <\/span> ↑ <\/a><\/span> sociology<\/a>. <\/span> Sociology is a social science that studies society, social interactions and culture through empirical research and critical analysis. Originating in the 19th century with pioneers such as Auguste Comte and Karl Marx, it emerged as a scientific approach to understanding the social changes brought about by industrialisation and capitalism. The discipline examines social structures, stratification, class, mobility and various human activities, including religion, gender and deviance. Employing qualitative and quantitative research methods, sociology has evolved to incorporate linguistic, cultural and computational techniques. Its scope extends beyond theoretical understanding to practical applications, informing policy-makers, educators and social workers. By providing systematic insights into social dynamics, sociology helps to explain how societies function, change and develop, bridging the gap between individual experiences and wider social systems and transformations. <\/span><\/div><\/div>
<\/div>","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"glossary-categories":[],"glossary-tags":[],"glossary-languages":[],"class_list":["post-1078","glossary","type-glossary","status-publish","hentry"],"post_title":"Marketing","post_content":"O marketing \u00e9 uma disciplina estrat\u00e9gica focada em compreender e satisfazer necessidades do cliente atrav\u00e9s de atividades sistem\u00e1ticas que criam valor e alcan\u00e7am objetivos empresariais. Enraizado na an\u00e1lise de mercado, envolve identificar mercados-alvo, desenvolver produtos\/servi\u00e7os e construir rela\u00e7\u00f5es de longo prazo com os clientes. O marketing contempor\u00e2neo utiliza ci\u00eancia de dados, intelig\u00eancia artificial e big data para possibilitar an\u00e1lise preditiva e experi\u00eancias personalizadas. Conceitos-chave incluem segmenta\u00e7\u00e3o de clientes, cria\u00e7\u00e3o de valor e mix de marketing, que evolui de abordagens centradas no produto para centradas no cliente. Profissionais utilizam v\u00e1rias t\u00e9cnicas como pesquisa de mercado, branding e comunica\u00e7\u00e3o estrat\u00e9gica atrav\u00e9s de canais digitais e tradicionais. O marketing moderno enfatiza a compreens\u00e3o de comportamentos do consumidor, integrando tecnologias emergentes como neuromarketing e adotando estrat\u00e9gias socialmente respons\u00e1veis que equilibram rentabilidade com experi\u00eancia do cliente e impactos societais mais amplos.","acf":[],"_links":{"self":[{"href":"https:\/\/advogados.cv\/en\/wp-json\/wp\/v2\/glossary\/1078"}],"collection":[{"href":"https:\/\/advogados.cv\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/advogados.cv\/en\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/advogados.cv\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/advogados.cv\/en\/wp-json\/wp\/v2\/glossary\/1078\/revisions"}],"wp:attachment":[{"href":"https:\/\/advogados.cv\/en\/wp-json\/wp\/v2\/media?parent=1078"}],"wp:term":[{"taxonomy":"glossary-categories","embeddable":true,"href":"https:\/\/advogados.cv\/en\/wp-json\/wp\/v2\/glossary-categories?post=1078"},{"taxonomy":"glossary-tags","embeddable":true,"href":"https:\/\/advogados.cv\/en\/wp-json\/wp\/v2\/glossary-tags?post=1078"},{"taxonomy":"glossary-languages","embeddable":true,"href":"https:\/\/advogados.cv\/en\/wp-json\/wp\/v2\/glossary-languages?post=1078"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}