Marketing is a strategic discipline focused on understanding and satisfying customer needs through systematic activities that create value and achieve business objectives. Rooted in market analysis, it involves identifying target markets, developing products/services and building long-term relationships with customers. Contemporary marketing uses data science, artificial intelligence and big data to enable predictive analysis and personalised experiences. Key concepts include customer segmentation, value creation and the marketing mix, which is evolving from product-centred to customer-centred approaches. Professionals utilise various techniques such as market research, branding and communication[1] through digital and traditional channels. Modern marketing emphasises understanding consumer behaviours, integrating emerging technologies such as neuromarketing and adopting socially responsible strategies that balance profitability with customer experience and wider societal impacts.
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Marketing, marketing, marqueting or, more rarely, mercantileMarketing is the science that studies the market, with the aim of creating and delivering value to satisfy the needs and/or desires of a consumer market. Products, services or ideas that may interest consumers are used. To do this, it is necessary to create a defined strategy that will be used in sales, communications and business development. The purpose of marketing is to create value and attract the customer's attention, generating profitable relationships for both parties. The activities of a manager of marketing covers various activities, from market researchThe definition of a market positioning strategy, advertisingadvertising and sales techniques. As well as customer relationship management, which is a relatively important area in any company and requires efficient methods and techniques.
In addition, potential customers are also an area of study to be taken into consideration, because it's not enough to rely on the established base to guarantee the company's financial sustainability, there has to be a continuous effort not to lose current customers and maintain the attractiveness of new ones.
They are qualified to provide advice and consultancy to small, medium and large businesses, as long as they are legally registered with a Board of Directors (CFA), because since 1967, the preparation of opinions, reports, plans, projects and reports have been private functions of the profession. In addition to these duties, the person in charge of marketing is the caretaker of the brand, and must promote and launch new products, defining, for example, the strategies, the target audience, the price to be set and the marketing channels.
In Portuguese, marketing, was originally translated into marketing.
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